If you are in charge of a local business that sells products or services you’re going to need to consider the way that you rank in google search for your local results. The way Google shows local businesses can come down to a series of factors. Here are some of the best local ranking factors to help your small business with SEO:
Relevance
If you are offering a product or service that is hyper-specific to what the searcher is looking for, you can often generate better results in a search. Relevance comes down to fully mentioning your business and what you offer, explaining some of your services, and making sure that you are detailed about what you offer.
Having A My Business Page
Google My business will verify your location data and also include some photos and customer reviews. Google My business is a service that is crucial to maintaining a local search presence and also verifying the nature of your business and what you are offering.
Local Data
Data that is structured to your local area such as your address, local blogs, your involvement in the local community and more can be important. If you’re regularly mentioning your location, your address, and other local businesses that you’re working with, this can make sure that your business is more likely to appear in local search engine results under the name and services that you are using.
Using One Main Address, Point Of Contact
If you have a site or a business with multiple locations, making sure that you have a page with just one main name, address, and phone number for each can limit some of the confusion regarding your business. Google makes a connection between the two from your my business page and the address page on your website. Set up a new page for all locations of your business.
Keep some of these top ideas in mind regarding ranking factors for local businesses. Be sure to follow our future posts to learn more about local business ranking factors.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.